The Home Office have recently released a series of four documents under the 'Communicating for Confidence' banner. Two of the documents provide a long and short version of 'practical things to do' and the other two provide the long and short versions of the 'insight and research' upon which the communication suggestions are based. They can all be found in the sidebar under Home Office.
The documents may be useful at a practical level. What I found interesting was that all the documents together comprise roughly 174 pages. I have keyword searched all of them and can find no mention at all of social media in general or facebook, twitter, myspace or any of the other major social media platforms in particular. The document does advise however that 'A website can be accessed by almost everyone, and is relatively inexpensive.' That's good to know !
Unfortunately, the omission and lack of recognition of the use of social media as a useful, practical, cheap and effective method of communication doesn't fill me with...well, confidence.
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