GOATs do roam
The Sunday Times has been a particularly rich vein of thought material this weekend.
I note that Gordon Brown has sent a team to see what they can learn from the Obama campaign. They better stay there a very long time because there is a whole heap to learn.
As Obama transitions to power, people who have signed up to be on his email list (Roughly 13M people on Obama's key individual network at the last count) are receiving email and text messages about the next stage of change, Organizing America, and the part that they can play in it. The message links to a YouTube video and there is a website that calls people to action (see the screen shot pictures).


There is a Citizen's Briefing Book where people get to make suggestions and vote on other peoples suggestions for issues to be addressed. The book goes to Obama for his consideration.
In short, the Obama team have built, and are continuing to build, community with access and apparent influence. Not sending out 'good news stories', not just hoping that their messages are the right messages reaching the right groups about the right issues at the right time, but building communities of interest, insight and action within the Obama framework. Pure web 2.0. Pure effectiveness.
Now, even allowing for the differences in personalities between US Citizens and UK Citizens, compare the UK process. Here we have 'GOATS' (Government of all the talents) and a range of eminent Lords being appointed to said 'GOAT' status. Building community? Citizen involvement? Web 2.0? Inspirational ? Don't think so.

OK. It's finally happening. I've put it off long enough. It's time for this website to get a make over and redesign.
As those of you who have heard my presentations will know I constantly talk about the need for the police service to become more customer driven. Well, taking a leaf out of my own book, and in response to feedback from readers of this blog who wanted an easier way of getting their site updates (and who weren't too keen on RSS feeds), I have now added an email notification facility to this site.


